One District One Product

One District One Product Bhandara District
The Government of India’sDepartment for Promotion of Industry, and Internal Trade (DPIIT) under the Ministry of Commerce and Industry, introduced the ‘One District One Product’ (ODOP) initiative to promote local entrepreneurship and empower rural areas by harnessing their traditional skills and industries. The program aims to create sustainable livelihood opportunities and foster economic growth at the district level.

The ODOP Initiative is the manifestationof the vision of the Honorable Prime Minister of India, tofoster balanced regional development across all districts of the country. The idea is to select,brand, and promote one product from each district of the countryfor enabling holistic socioeconomic growth across all regions. The mandate of the ODOPinitiative includes identifying, understanding, and solving problems associated with each of thechosen products at all points in their respective supply chains, improving the market accessibilityof the chosen products, and dedicated handholding of the producers to harness the full potentialof the chosen products.Access the full list here .

Maharashtra has been actively pursuing the ODOP promotion initiatives. A total of 72 ODOPS, comprising both industrial and agricultural sectors, have been identified from all 36 districts of Maharashtra. Under this initiative, the ODOP products identified for Bhandara district are Rice and Mineral Ores.

Bhandara district, located on the banks of the Wainganga River, is known as the ‘Rice Bowl of Maharashtra’ because of its large production of rice.Rice cultivars with a strong aroma such as Chinnor, Dubhraj, and Kalikammod, are in high demand across the country. To reap the benefit of scalein terms of availing common services and so to enable the holistic socioeconomic growth across the district, the district has prepared a dedicated action plan in orderto harness the full potential of the rice cultivation.

ODOP Plan of Bhandara District
  • Promote the development ofdifferent varieties of rice considering the local soil and weather conditions, in order to reduce the cultivation costs and enhance the productivity
  • Conduct ‘Shetishalas’ at farmer’s field to demonstrate a total package of cultivation practices right from sowing to harvesting
  • Organize ‘Rice Value Chain Development Workshops’to revamp the rice value chainsthrough alignment of support infrastructure with special focus on marginal farmers
  • Identify clusters for organic rice production and handhold the farmers to get organic certification for their produce
  • Tie-up with local R&D and management institutes for designing, packaging, marketing, and branding of rice and rice products from Bhandara district
  • Organize events like Buyers-Sellers Summit, Export Conclave, KrishiMahotsav, Forex Customer Meet etc. to improve the market accessibility
  • Promote online marketing of rice and rice products

Brief description of dedicated key members for ODOP Cell- Bhandara

Name of Member Designation Contact No
Hon. Yogesh Kumbejkar District Collector 7184254777
Mr. B.M. Badar General  Manager, DIC 9422812549
Mrs.Sangita Mane DSAO 7755910740
Mr. Nilesh Salunkhe DPM 7744800954
Mrs.Shailja Wagh DIO 8381001097
Mr. Kunal Gondchawar Manager, DIC 8483091809
Miss Minakshi Bagde EY, Consultant 7972692098
Nodal Officer Details And Helpline Nos
Name:Hemant Keshav Badar
Department:District Industries Center, Bhandara
Designation:General Manager
Contact Number:09422812549
Email ID:
Helpline Number:
(Active during 10 am to 6 pm; Monday to Friday except government holidays)
List Of Mentors
Name Designation Contact No
Shri.Pankaj Sarada President, Bhandara Metal Manufacturing Association
Shri.Harshvardhan Harde Director, Bhandara Rice Mill Cluster Pvt. Ltd.
Shri.Prateek Gajbhiye DGFT, Nagpur.
Details Of Department Providing Institutional Support
Department Contact Address
District Industry Centre 07184-251582 Near RTO office, Bhandara 441904
District Superintendent Agriculture Officer’s Office 07184- 252393 Beside Bank of Baroda, Rajiv Gandhi Chowk, Bhandara 441904
Agriculture Technology Management Agency (ATMA) 07184-251266 Near Bank of Baroda, Behind HP Gas godown, Rajiv Gandhi Chowk, Bhandara 441904
KrishiVigyan Kendra (KVK) 07186- 295018 KrishiVigyan Kendra Sakoli, Lakhandur Road,Tahasil Sakoli, District Bhandara Pin-441802

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