One District One Product

The ODOP Initiative is the manifestation of the vision of the Honorable Prime Minister of India, to foster balanced regional development across all districts of the country. The idea is to select, brand, and promote one product from each district of the country for enabling holistic socioeconomic growth across all regions. The mandate of the ODOP initiative includes identifying, understanding, and solving problems associated with each of the chosen products at all points in their respective supply chains, improving the market accessibility of the chosen products, and dedicated handholding of the producers to harness the full potential of the chosen products. Access the full list here .

Bhandara district, located on the banks of the Wainganga River, is known as the ‘Rice Bowl of Maharashtra’ because of its large production of rice. Rice cultivars with a strong aroma such as Chinnor, Dubhraj, and Kalikammod, are in high demand across the country. To reap the benefit of scale in terms of availing common services and so to enable the holistic socioeconomic growth across the district, the district has prepared a dedicated action plan in order to harness the full potential of the rice cultivation.

• Promote the development of different varieties of rice considering the local soil and weather conditions, in order to reduce the cultivation costs and enhance the productivity
• Conduct ‘Shetishalas’ at farmer’s field to demonstrate a total package of cultivation practices right from sowing to harvesting
• Organize ‘Rice Value Chain Development Workshops’to revamp the rice value chainsthrough alignment of support infrastructure with special focus on marginal farmers
• Identify clusters for organic rice production and handhold the farmers to get organic certification for their produce
• Tie-up with local R&D and management institutes for designing, packaging, marketing, and branding of rice and rice products from Bhandara district
• Organize events like Buyers-Sellers Summit, Export Conclave, KrishiMahotsav, Forex Customer Meet etc. to improve the market accessibility
• Promote online marketing of rice and rice products