One District One Product

One District One Product Bhandara District
The Government of India’s Department for Promotion of Industry, and Internal Trade (DPIIT) under the Ministry of Commerce and Industry, introduced the ‘One District One Product’ (ODOP) initiative to promote local entrepreneurship and empower rural areas by harnessing their traditional skills and industries. The program aims to create sustainable livelihood opportunities and foster economic growth at the district level.

The ODOP Initiative is the manifestation of the vision of the Honorable Prime Minister of India, to foster balanced regional development across all districts of the country. The idea is to select, brand, and promote one product from each district of the country for enabling holistic socioeconomic growth across all regions. The mandate of the ODOP initiative includes identifying, understanding, and solving problems associated with each of the chosen products at all points in their respective supply chains, improving the market accessibility of the chosen products, and dedicated handholding of the producers to harness the full potential of the chosen products. Access the full list here .

Maharashtra has been actively pursuing the ODOP promotion initiatives. A total of 72 ODOPS, comprising both industrial and agricultural sectors, have been identified from all 36 districts of Maharashtra. Under this initiative, the ODOP products identified for Bhandara district are Rice and Mineral Ores.

Bhandara district, located on the banks of the Wainganga River, is known as the ‘Rice Bowl of Maharashtra’ because of its large production of rice. Rice cultivars with a strong aroma such as Chinnor, Dubhraj, and Kalikammod, are in high demand across the country. To reap the benefit of scale in terms of availing common services and so to enable the holistic socioeconomic growth across the district, the district has prepared a dedicated action plan in order to harness the full potential of the rice cultivation.

ODOP Action Plan of Bhandara district
  • Promote the development of different varieties of rice considering the local soil and weather conditions, in order to reduce the cultivation costs and enhance the productivity
  • Conduct ‘Shetishalas’ at farmer’s field to demonstrate a total package of cultivation practices right from sowing to harvesting
  • Organize ‘Rice Value Chain Development Workshops’to revamp the rice value chainsthrough alignment of support infrastructure with special focus on marginal farmers
  • Identify clusters for organic rice production and handhold the farmers to get organic certification for their produce
  • Tie-up with local R&D and management institutes for designing, packaging, marketing, and branding of rice and rice products from Bhandara district
  • Organize events like Buyers-Sellers Summit, Export Conclave, KrishiMahotsav, Forex Customer Meet etc. to improve the market accessibility
  • Promote online marketing of rice and rice products
Nodal Officer details and helpline number
Name: Hemant Keshav Badar
Department: District Industries Center, Bhandara
Designation: General Manager
Contact Number: 09422812549
Email ID:
Helpline Number: 07184251582
(Active during 10 am to 6 pm; Monday to Friday except government holidays)
List Of Mentors
Name Designation Contact Number
Shri Pankaj Sarada President Bhandara Metal Manufacturing Association
Shri Harshwardhan Harde Director Bhandara Rice Mill Cluster Pvt. Ltd.
Shri. Pratik Gajbiye DGFT Nagpur
Details of departments providing institutional support
Department Contact Address
District Industry Centre 07184-251582 (Office No.) Near RTO office, Bhandara 441904
District Superintendent Agriculture Officer’s Office 07184- 252393 Beside Bank of Baroda, Rajiv Gandhi Chowk, Bhandara 441904
Agriculture Technology Management Agency (ATMA) 07184-251266 Near Bank of Baroda, Behind HP Gas godown, Rajiv Gandhi Chowk, Bhandara 441904
Krishi Vigyan Kendra (KVK) 07186-295018 Krishi Vigyan Kendra Sakoli, Lakhandur Road,Tahasil Sakoli, District Bhandara Pin-441802

Activities undertaken by the district administration, under the ODOP Initiative